About

ADEL was created for women who move through their day with quiet strength.

Designed to be worn daily.

Refined. Intentional. Uncomplicated.

NZ owned and operated, by women, for women.

With a love of jewellery and an existing handcrafted business in place, it was a natural step to move into the curated pieces space. Creating costume jewellery is fun, but ADEL feels more organic as I've aged, and when the winter darkness falls in and the cold days, it's impossible to create the pieces I wanted to craft.

ADEL became a natural pull in the direction of where I want to head. With a limited selection in each capsule, items are chosen and refined carefully, each piece telling it's own story.